BlueHornet Networks to Provide Email Marketing Services for PacSun
SAN DIEGO – May 9, 2012 – BlueHornet Networks, Inc., a leading enterprise email service provider, announced the addition of Pacific Sunwear of California, Inc. (PacSun) to its client roster. PacSun, a leading specialty retailer for teens and young adults, is using BlueHornet’s automated lifecycle messaging tools to develop targeted email campaigns that engage subscribers at each stage of the customer lifecycle.
“To continue to build and grow relationships with our audience of teens and young adults, we needed an email service provider that could deliver the level of quality and creativity our customers have come to expect. BlueHornet’s track record of creating personalized experiences for email subscribers was the reason we selected the company as our partner for this important initiative,” said Mondy Beller, vice president of e-commerce for PacSun. “BlueHornet’s segmentation and automation tools combined with its full-service account support will help us continue to lead the way in how we engage our customers.”
PacSun will leverage BlueHornet’s Strategy Blueprints solution, which includes pre-configured creation wizards, to set up and automate advanced email marketing programs. Additionally, BlueHornet’s client services team will work with PacSun to optimize the brand’s transactional emails, enhance its preference center and integrate a unique coupon code solution for online and in-store shoppers.
“For a major retail brand like PacSun with a passionate clientele, timely, relevant emails are a must,” said Gerry Widmer, general manager for BlueHornet. “Our simple, yet powerful technology allows PacSun to automate many of their customer engagement programs. Our client services team is looking forward to working with PacSun to send personalized emails their customers will find valuable and love to receive.”
About Pacific Sunwear of California, Inc.
Pacific Sunwear of California, Inc. and its subsidiaries (collectively, “PacSun” or the “Company”) is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of April 28, 2012, the Company operated 729 stores in all 50 states and Puerto Rico. PacSun’s website address is www.pacsun.com.
About BlueHornet Networks, Inc.
BlueHornet Networks, Inc. specializes in helping marketers create highly targeted email programs that evolve through the customer lifecycle. The company’s lifecycle messaging tools and strategies deliver the value, flexibility and strength brands need to drive sales online and in stores. BlueHornet’s email solutions are designed to be used in conjunction with emerging marketing technologies, such as social media, mobile, video and product recommendations. To learn more about BlueHornet, visit <a data-cke-saved-href="http://www.bluehornet.com" href="http://www.bluehornet.com" target="_blank" "="">www.bluehornet.com and follow @BlueHornetEmail on Twitter.
BlueHornet is a registered trademark of BlueHornet Networks, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.
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