BlueHornet Networks Wins New Email Marketing Clients
Provides email services for Global Hotel Alliance and Onestop Internet
BlueHornet Networks, Inc., a leading provider of email marketing solutions and subsidiary of Digital River, Inc., announced the addition of two notable clients: Onestop Internet, a full-service e-commerce provider for retailers, and Global Hotel Alliance (GHA), the world’s largest alliance of independent hotels. GHA and Onestop are utilizing BlueHornet’s built-in lifecycle messaging tools to send highly optimized and targeted email campaigns and drive more revenue through their email channels.
Onestop is leveraging BlueHornet’s sophisticated email marketing technology to power email campaigns for its retail clients. In addition, Onestop is using BlueHornet’s marketing and integration capabilities, and consulting services to help premier retail brands sell more online.
“Onestop is committed to providing our clients with a rich online environment,” said John Tomich, co-founder of Onestop. “We knew BlueHornet would be the best fit for meeting our clients’ email needs. With BlueHornet, we are able to offer our clients the kind of e-marketing tools and solutions they need to effectively reach and engage their customers on multiple levels.”
GHA is utilizing BlueHornet’s email expertise to launch a new global loyalty program for consumers who stay at its member brand hotels. With BlueHornet’s dynamic content functionality and localized delivery capabilities, GHA can deepen relationships with loyalty members by sending personalized, geographic-intuitive emails across seven languages.
“Marketers in hospitality and retail are continually looking for ways to easily identify and grow their most loyal customer base,” said Gerry Widmer, vice president of client services for BlueHornet. “By utilizing advanced email tools like those found in the BlueHornet eMarketing Suite, our clients are able to break through the clutter and create strong connections between their brand and customers.”
About Onestop Internet
Onestop Internet provides turn-key e-commerce services to companies on a completely outsourced basis. These services include design, fulfillment, customer service, technology, photography and marketing. We have the experience, brand awareness and technological savvy to make your e-commerce vision come to life. We manage and maintain all aspects of your e-commerce operation, ensuring it runs efficiently and freeing you to focus on other aspects of your business. Clients include Seven for All Mankind, lululemon athletica, True Religion Brand Jeans, J Brand, Paul Frank, Nicole Miller, John Varvatos and Splendid, among many others. The company is based in Los Angeles, Calif.
About Global Hotel Alliance
Based on the airline alliance model, Global Hotel Alliance is the world largest alliance of independent hotel brands. It uses a common technology platform to drive incremental revenues and create cost savings for its members, while offering enhanced recognition and service to customers across all brands. GHA currently comprises of Anantara, Doyle Collection, First, Kempinski, Leela, Marco Polo, Mirvac, Omni, Pan Pacific, PARKROYAL, Shaza and Tivoli, encompassing 268 upscale and luxury hotels with 60,000 rooms across 48 different countries.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call +1 952-253-1234.
Digital River and BlueHornet are trademarks or registered trademarks of Digital River, Inc. or its affiliates. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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