BlueHornet Networks Wins New Email Marketing Clients

Provides email services for Mountain Creek Resort, Carus Publishing and Mobeze

BlueHornet Networks, Inc., a leading provider of email marketing solutions and business unit of Digital River, Inc., today announced the addition of several new clients, including Mountain Creek Resort Inc., a New Jersey ski resort; Carus Publishing Company, a publisher of children’s educational magazines, books and gifts; and Mobeze, Inc., creator of next generation online communities and social networks.

Drawing upon the expertise of BlueHornet’s account management team, and the lifecycle messaging and data segmentation features of BlueHornet’s email marketing solution, these companies are optimizing their current email programs to take customer engagement to the next level.

• Mountain Creek Resort is using BlueHornet’s API’s to automate the data management and delivery of real-time, highly targeted email campaigns to previous resort guests and those who have purchased a season ski pass. The end result has been less manual involvement and more efficient email campaigns.
• As part of its lifecycle messaging strategy, Carus Publishing is creating automated magazine subscription renewal and email campaigns that evolve as its subscribers’ and readers’ personal interests change and develop over time.
• Mobeze is streamlining its email communications and automating fully-trackable transactional messages to members of its online dating service. By working with BlueHornet’s Deliverability Management Services team, they have generated greater visibility into individual email performance and improved deliverability of its emails.

“BlueHornet has an impressive track record of improving email performance and overall deliverability for major brands,” said Chris Dunn, CEO of Mobeze. “Email is an essential element in the success of our online dating service. With BlueHornet’s streamlined integration and advanced tracking capabilities, we’re able to ensure our members have a unique and positive online experience.”

“Email continues to be the primary channel hospitality and subscription companies rely on to drive revenue and efficiently maintain ongoing communications with their customers,” said Gerry Widmer, vice president of client services for BlueHornet. “To meet the technology needs of these companies, we continually streamline our email marketing functionality so that our clients can easily manage and optimize their lifecycle email programs.”

About BlueHornet Networks, Inc.
BlueHornet, a business unit of Digital River, Inc., specializes in helping marketers create highly targeted email programs that evolve through the customer lifecycle. The company’s lifecycle messaging tools and strategies deliver the value, flexibility and strength brands are looking for to drive sales online and in stores. BlueHornet’s email solutions are designed to be used in conjunction with emerging marketing technologies such as social media, mobile, video and product recommendations.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call +1 952-253-1234.

Digital River and BlueHornet are trademarks or registered trademarks of Digital River, Inc. or its affiliates. All other company and product names are trademarks, registrations or copyrights of their respective owners.

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