How To


The hurried pace and increased frequency of email sends during the holidays exponentially increases the risk of highly visible errors. Our email success toolkit will give you the tools you’ll need to help avoid the dreaded “oops.”

  • Plan your email send from start to finish with our project brief
  • Avoid common errors before you hit “send” with the QA checklist
  • If you’ve already sent that “oops!” email, our Mitigate the Impact checklist will help you assess the scope
  • Get inspired with real-life examples of “oops!” response emails
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