Webinars

PREVENTING THE "OOPS" EMAIL

Holiday email campaigns help you drive the highest revenue all year. However working at an increased pace can result in highly visible mistakes. Walk away with best practices and a Risk Prevention Toolkit so you can:

  • Avoid the “Oops!” by using campaign briefs, QA checklists and testing best practices
  • Mitigate the “Oops!” by critically assessing the situation, taking appropriate action and rebuilding trust with subscribers—even when the problem is outside your control
  • Weigh the risks and benefits of sending a faux “oops.” See examples of creative “Oops!” emails
Return to Resources Page >