Holiday email campaigns help you drive the highest revenue all year. However working at an increased pace can result in highly visible mistakes. Walk away with best practices and a Risk Prevention Toolkit so you can:

  • Avoid the “Oops!” by using campaign briefs, QA checklists and testing best practices
  • Mitigate the “Oops!” by critically assessing the situation, taking appropriate action and rebuilding trust with subscribers—even when the problem is outside your control
  • Weigh the risks and benefits of sending a faux “oops.” See examples of creative “Oops!” emails
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