Newsroom

Newsroom

  • Consumer Acceptance of Marketing Emails is on the Rise

    Mapp Digital’s 2016 Consumer Views of Email Marketing Survey Provides Insights for Marketers into Consumer Habits and Preferences SAN DIEGO, October 17, 2016 – Consumers continue to embrace email as a channel for keeping in touch with their favorite brands. In fact, more than 98 percent of consumers, ages 18-64, check the email address where they receive...

    Read the News Article >>
  • Mapp Digital Makes U.S. Debut at &Then Conference in Los Angeles

    One of world’s largest independent digital marketing technology companies presents ‘Mapp the Customer Experience’ session on navigating clients to optimized marketing outcomes LOS ANGELES, October 10, 2016 – Mapp Digital, LLC (www.mapp.com), one of the largest independent digital marketing technology companies in the world, makes its U.S. debut at the &Then Conference in Los Angeles...

    Read the News Article >>
  • Mapp Debuts As One Of World’s Largest Independent Digital Marketing Companies

      Company of marketers focused on helping clients navigate to optimized marketing outcomes SAN DIEGO September 14, 2016 – Mapp Digital, LLC (www.mapp.com), the new name for one of the largest independent digital marketing technology companies in the world, debuts today. Built by marketers for marketers, the digital marketing giant was created by the combination...

    Read the News Article >>
  • Marlin Merger Creates Leading Global Customer Engagement Platform Provider

    Marlin Merges Digital Marketing Business from Teradata with BlueHornet to Create Leading Global Customer Engagement Platform Provider LOS ANGELES, July 20, 2016 — Marlin Equity Partners (“Marlin”) today announced that it has merged its existing portfolio company BlueHornet, a leading U.S.-based provider of SaaS email marketing software and services, with the marketing execution business of...

    Read the News Article >>
  • BlueHornet Appoints Claire Long as CFO

    Appointment strengthens management team and positions company for continued rapid growth SAN DIEGO, May 23, 2016 – Claire Long, a senior executive with more than 20 years of financial leadership experience, has joined BlueHornet as its chief financial officer (CFO). Long is responsible for executive oversight of finance, accounting and risk management for BlueHornet, a...

    Read the News Article >>
  • BlueHornet to Deliver Presentation on Welcome Email Best Practices at Digital Summit Atlanta

    ‘First Impressions: The Power of an Amazing Welcome Email’ will be led by Pilar Bower; Session to help marketers maximize this crucial relationship-starter SAN DIEGO, May 18, 2016 – BlueHornet, a leading provider of all-inclusive email marketing software and services, will present a special session entitled ‘First Impressions: The Power of an Amazing Welcome Email’ at...

    Read the News Article >>
  • BlueHornet Partners with PowerInbox to Deliver Dynamic Email Marketing Capabilities

    Enhances personalization with contextually-aware content delivered in real-time SAN DIEGO, May 16, 2016 – BlueHornet, a leading provider of all-inclusive email marketing software and services, is integrating PowerInbox’s DynamicMail into its platform, boosting opportunities for email marketers to increase engagement and conversion rates by at least 30 percent. “PowerInbox has proven its leadership in contextual...

    Read the News Article >>
  • BlueHornet Launches NexGen Commerce Segments

    Email service provider re-imagines segmentation in a powerfully intuitive tool built for the way email marketers really work LAS VEGAS, February 22, 2016 – BlueHornet (www.bluehornet.com), a leading provider of all-inclusive email marketing software and services, has launched its NexGen Commerce Segments engine to help marketers leverage the power of their commerce data to grow...

    Read the News Article >>
  • BlueHornet Acquired by Marlin Equity Partners

    SAN DIEGO – Dec. 8, 2015 – BlueHornet Networks, Inc., a leading provider of SaaS-based email marketing software and services, today announced that it was acquired by Marlin Equity Partners, a global investment firm with over $3 billion of capital under management. The acquisition will enable BlueHornet to accelerate investment in its products and services...

    Read the News Article >>
  • BlueHornet Releases its Report “2015 Email Best Practices: Make an Impact in the Inbox”

    White paper provides top strategies for improving an email marketing program SAN DIEGO – Oct. 19, 2015 – BlueHornet Networks, Inc., the email marketing provider from Digital River, Inc., released its “2015 Email Best Practices: Make an Impact in the Inbox” report. Written for both novice and veteran email marketing professionals, the white paper includes...

    Read the News Article >>
  • BlueHornet Releases Fourth Annual Survey about Consumer Views of Email Marketing

    Report analyzes firsthand responses from more than 1,800 U.S. consumers SAN DIEGO – August 5, 2015 – BlueHornet Networks, Inc., the email marketing provider from Digital River, Inc., today released its 2015 Consumer Views of Email Marketing report. The primary research is based on a survey of more than 1,800 U.S. consumers between the ages...

    Read the News Article >>
  • New Survey Reveals Consumer Views on Email Marketing

    BlueHornet Networks releases report analyzing firsthand responses from more than 1,000 U.S. consumers SAN DIEGO – Aug. 27, 2014– BlueHornet Networks, Inc., the email marketing provider from Digital River, Inc. (NASDAQ: DRIV), today released its 2014 Consumer Views of Email Marketing report. The results highlight important findings about consumer behavior and sentiment toward email marketing...

    Read the News Article >>
  • BlueHornet Networks Announces New Vice President and General Manager

    SAN DIEGO – Jan. 22, 2014 – BlueHornet Networks, Inc., the email marketing provider from Digital River, Inc., announced the appointment of Mike Biwer as its vice president and general manager. Mike will lead the BlueHornet organization’s global strategy, sales and marketing, product management, technology and operations functions. “Our company has a solid history of helping...

    Read the News Article >>
  • BlueHornet Networks Announces Enhancements to SocialLoop Email Solution

    Gives marketers new ways to grow their customer database, manage and automate multi-channel content distribution, optimize engagement and track conversion SAN DIEGO – Oct. 23, 2013– BlueHornet Networks, Inc., the email marketing solution from Digital River, Inc., announced enhancements to its SocialLoop™ email solution. SocialLoop helps marketers launch and monetize integrated, easy-to-manage social email programs....

    Read the News Article >>
  • BlueHornet Networks Announces New Vice President of Client Services

    Peter R. Taylor brings over 25 years of multi-channel experience to enterprise email marketing service provider SAN DIEGO – Sept. 3, 2013 – BlueHornet Networks, Inc., the email marketing solution from Digital River, Inc., announced the appointment of Peter R. Taylor as vice president of client services. In addition to working with BlueHornet clients’ marketing leadership...

    Read the News Article >>
  • BlueHornet Wins New Email Marketing Clients

    Provides email marketing services for TheLadders, Indochino, Blooms Today and others SAN DIEGO – Aug. 22, 2013 – BlueHornet Networks, Inc., the email marketing solution from Digital River, Inc. (NASDAQ: DRIV), announced the introduction of several new clients, including TheLadders, an online career-matching service; Indochino, an global leader in custom online menswear; and Blooms Today,...

    Read the News Article >>
  • BlueHornet Announces Annual Lifecycle Messaging Conference Speakers

    Email marketing event features industry thought leaders SAN DIEGO – Aug. 15, 2013 – BlueHornet Networks, Inc., the email marketing solution from Digital River, Inc., announced a lineup of digital marketing thought leaders for its annual Lifecycle Messaging Conference. The event is taking place Oct. 9-11, 2013, at the Omni San Diego Hotel in San Diego,...

    Read the News Article >>
  • BlueHornet Networks Announces New Vice President of Strategic Services

    SAN DIEGO – May 28, 2013 – BlueHornet Networks, Inc., the email solution from Digital River, Inc., announced the appointment of Kara Trivunovic as vice president of strategic services. Kara will play a leadership role in advising BlueHornet’s customers on strategic plans designed to increase the revenue and performance of their email marketing programs. Gerry Widmer, BlueHornet’s general...

    Read the News Article >>
  • BlueHornet Introduces Unique Coupon Distribution Solution for E-Commerce

    Showcases new solution during May 30th webinar and at the Internet Retailer Conference & Exhibition 2013 SAN DIEGO – May 22, 2013 – BlueHornet Networks, Inc., the email solution from Digital River, Inc. (NASDAQ: DRIV), announced the introduction of its Unique Coupon Distribution solution. The new solution enables marketers to rapidly deploy and easily distribute...

    Read the News Article >>
  • New Survey Reveals Shifting Consumer Views on Email Marketing

    BlueHornet Networks releases report analyzing firsthand responses from more than 1,000 U.S. consumers SAN DIEGO – Mar. 14, 2013– BlueHornet Networks, Inc., a leading enterprise email service provider and business unit of Digital River, Inc. (NASDAQ: DRIV), today released its 2013 Consumer Views of Email Marketing report: www.bluehornet.com/ConsumerViews2013. The results highlight important findings around consumer...

    Read the News Article >>
  • BlueHornet Networks to Be the Exclusive Mobile Sponsor of the 2013 MarketingSherpa Email Summit

    “SherpaBuzz” program will use BlueHornet’s Mobile Email Toolkit to deliver a personalized mobile experience to conference attendees SAN DIEGO – Feb. 19, 2013– BlueHornet Networks, Inc., a leading enterprise email service provider and business unit of Digital River, Inc. (NASDAQ: DRIV), has teamed up with MarketingSherpa to deliver a personalized mobile experience and value-added content...

    Read the News Article >>