Resources

Webinars

  • 5 Ways to Increase Engagement & Revenue with CRM Data

    Join us to learn how you can use the data you already have to delight customers with relevant, personalized email messaging to increase engagement and revenue.

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  • 2015 Consumer Views of Email Marketing

    Join us to review all of the 2015 Consumer Views of Email Marketing Report data and findings. Then get expert insights and recommendations for tailoring your email program to today’s consumer expectations

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  • Shine Bright In the Inbox This Holiday Season

    Join us for a deep dive into the 4 keys to email success – before, during and after the holiday season.

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  • Bright Ideas in Retail Email 2015

    Join us for a closer look into the 16 brands we selected for our 2015 Retail Email Idea Book and get inspired for taking your email campaigns to the next level!

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  • The Evolution of Email: Real-Time Segmentation & Contextual Marketing

    Join Movable Ink and BlueHornet for an in-depth look at how to create and execute contextual email campaigns

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  • 5 Keys to List Growth: Building a Healthy Database

    According to BlueHornet’s Consumer Email List Management Report, 74% of B2C marketers find their email lists are growing slowly or not at all. Take a deep dive into the top email list growth challenges and 5 strategies to build a healthy database.

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  • Triggered & Transactional Emails That Really Work On-Demand Webinar

    Implementing automated email programs can be challenging, but the rewards are worth the effort. View this on-demand webinar for a close look at BlueHornet client Allen Edmonds’ successful approach including welcome series, cart abandonment, post-purchase, testing, outcomes and more. You’ll leave this webinar with actionable insights and ideas to improve your automated email programs right...

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  • 2014 Consumer Views of Email Marketing Webinar Series

    For the third consecutive year, BlueHornet has surveyed over 1,000 consumers across the US to better understand their behavior and sentiment about email marketing. View the 6 on-demand webinars for key takeaways and insights.

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  • 5 Myths of Email Marketing On-Demand Webinar

    View this on-demand webinar as Kara Trivunovic, BlueHornet’s VP of Strategic Services, debunks the five most persistent myths that prevent companies from getting the most out of their email channel. See what prevents companies from getting the most out of the medium, including: Less is more Testing a small percentage of a list will demonstrate...

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  • Bright Ideas in Retail Email

    We all know what we should be doing in our email programs, but it can be difficult to find the time to actually implement best practices. The BlueHornet team looked across the retail industry for mobile, social and lifecycle messaging programs that remind us just how powerful getting the basics right can be. Check out...

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  • Welcome Emails that Wow…And Work

    Just like a first date, your welcome email is the first impression of your brand’s email program. Your subscriber is getting to know you as a brand, and it’s the perfect opportunity to get to know your new subscriber’s likes and dislikes. Watch our on-demand webinar, Creating Welcome Emails that Wow (And Work!), and learn...

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  • Preparing for CASL

    On July 1st 2014, Canada’s New Anti-Spam Law (CASL), which requires an explicit opt-in for any CEM entering or leaving Canada, went into effect. This impacts any marketer sending email to Canadian addresses. If you’re wondering how to navigate the new legislation, watch our on-demand webinar: 5 Things Email Marketers Should Do to Prepare for...

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  • Implementing Responsive Design

    When BlueHornet’s client, TakePart, decided to refresh their website, they wanted to ensure their daily and weekly emails were aligned with their new look and feel. And, with a highly mobile audience, it was important that the emails were also responsive. Implementing Responsive Design: A Tactical Guide, walks through the steps TakePart and BlueHornet took...

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  • Leveraging the Right Data to Get Big Results

    Are you using the right data to improve your email program success? It’s estimated that 90% of all of the data we have available today was generated in the last two years, and we will generate increasing volumes of data during the next few years. See how effective brands identify the data they need and...

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  • Email Marketing Trends for 2014

    How will you improve your email program this year? BlueHornet’s VP of Strategic Services, Kara Trivunovic, shows you what’s on the horizon for 2014, including: Doing more with progressive profiling Continuing to optimize your email for mobile rendering Leveraging interactive content And much more  

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  • 7 Social Email Campaigns to Implement Today

    Explore seven social email campaign ideas. You can implement them today to start monetizing your fan base and grow lifetime customer value. Kara Trivunovic, BlueHornet’s VP of Strategic Services, gives you must-have social integration tactics and discusses more complex, data-centric programs like brand advocate reward campaigns. Walk away with a wealth of ideas for combining...

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  • Preventing the “Oops” Email

    Holiday email campaigns help you drive the highest revenue all year. However working at an increased pace can result in highly visible mistakes. Walk away with best practices and a Risk Prevention Toolkit so you can: Avoid the “Oops!” by using campaign briefs, QA checklists and testing best practices Mitigate the “Oops!” by critically assessing...

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  • The Rise of the Mobile Wallet

    Discover the mobile wallet, and learn how it’s affecting email marketing programs. BlueHornet’s Director of Product Management, Manny Ju, will share emerging trends in the mobile/digital wallet space and why early adoption indicates strong brand loyalty.  

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  • How to Respond When the Big Three Make Changes

    When the “big three” free email providers make changes, how should you respond? It’s likely that at least 20% of your subscribers use Gmail, Yahoo! or Hotmail/Outlook.com, so you need to stay up to date on changes in these web-based email platforms. During this webinar, Kara Trivunovic, BlueHornet’s VP of Strategic Services, will share: 60-second...

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  • Coupon Distribution Best Practices

    Create a coupon program that makes subscribers happy and increases sales. This webinar, presented by BlueHornet’s VP of Strategic Services, Kara Trivunovic, addresses strategic and tactical issues marketers should consider, including: Online vs. in-store redemption; The value of unique coupon codes vs. generic codes; Immediate incentives for new subscribers; A|B testing and segmentation, and much...

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  • Consumer Views of Email Marketing 2013

    If you asked 1,000 consumers what they think about your email program, would you like what they say? BlueHornet surveyed 1,000 U.S. consumers between the ages of 25 and 40 to learn their sentiments about email marketing. Watch this webinar to hear what consumers say and to learn how successful B2C email marketers are using...

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  • Responsive Design for Mobile Email

    Focus on the tactical side of coding a responsive email in this 30-minute on-demand webinar by John Brandt, Agency Channel Manager for BlueHornet, and Chad Farran, author of our most downloaded whitepaper, Responsive Design for Mobile Rendering. You’ll learn: The basics of responsive design using @media query Effective uses of responsive design, like scaling content...

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  • What to Consider When Switching ESPs

    If your email strategy needs a tune-up, changing platforms isn’t enough. You need an email service provider who can also be a strategic partner, helping you drive results. Our on-demand webinar will help alleviate fears you may have about making a switch. The webinar covers: Reasons to—and reasons not to—switch ESPs Tips and tools for...

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