Resources

White Papers

  • Hello from the Inbox: A Welcome Email Guide Infographic

    Discover best practices and key strategies in this digital welcome guide that will help improve digital marketing campaign success.    

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  • Hello from the Inbox: A Welcome Email Guide

    Download our free guide for instant access to tools that help digital marketer’s build, optimize and track their way to a flawless welcome email campaign. Get your copy today!

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  • 2016 Email Marketing Trends

    The future of email marketing is here. Gain access to the 7 hottest email marketing trends for 2016. Boost program success and get your copy today!

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  • 2015 Email Best Practices White Paper

    Take a close look at the 5 key components of a successful email strategy. Make an impact in the inbox, get your copy today!

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  • 2015 Consumer Views of Email Marketing Infographic

    Take a look at 9 surprising stats from the 2015 Consumer Views of Email Marketing Report and what this data means for you as a marketer.

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  • 2015 Consumer Views of Email Marketing Report

    Consumers are more savvy than ever and have high expectations when it comes to email marketing. Find out what 1,800 consumers want and don’t want from email today.

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  • 2015 Retail Email Idea Book

    The BlueHornet 2015 Retail Email Idea Book recognizes sixteen brands that have embraced email best practices and are leveraging them in fresh new ways. Download today and get inspired!

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  • The Campaign Automation Handbook

    While campaign automation remains top of mind for email marketers, limited data, time and resources can make it difficult to execute. Use the Campaign Automation Decision Guide to identify which programs are best for your business.

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  • Consumer Email List Management Report

    In a national survey of marketers, 68% of respondents name growing and maintaining consumer email lists very important to the overall success of marketing programs, however, 74% are finding their email lists growing slowly or not at all.  Download our report for an in-depth look at how to overcome challenges to maintaining and growing your list.

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  • 2014 Consumer Views of Email Marketing Report

    2014 Consumer Views of Email Marketing Report For the third consecutive year, BlueHornet has surveyed over 1,000 consumers across the US to better understand their behavior and sentiment about email marketing. Please complete the form at the right to download the comprehensive report on the survey and key takeaways that will provide you with additional...

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  • 2014 Retail Email Idea Book

    We all know what we should be doing in our email programs, but in the face of rapidly evolving technology, lean marketing teams, and increasing pressure to drive revenue, it can be difficult to actually implement the expert advice we’ve heard over and over again. Our Retail Email Idea Book recognizes twelve brands that have...

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  • Social Media Guide for Email Marketers

    Today’s digital marketer has access to more delivery channels than ever before. As the number of options for reaching customers and prospects increases, questions arise: Which channels do you use when, with whom, and at what time? Organizations are creating new areas of ownership for these emerging channels—ones that may live within and outside of...

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  • How to Develop and Optimize an Effective Coupon Campaign

    Learn how to offer effective, digitally distributed coupon programs offering online or offline redemption. Developed by the BlueHornet team, this whitepaper offers important information about creating more profitable coupon campaigns.

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  • 2013 Consumer Views of Email Marketing

    Get the results of our 2013 consumer survey and learn how you can use the information to optimize your email program. Our second annual survey asked more than 1,000 consumers across the U.S. about their email behaviors and attitudes. By surveying similar demographic groups and asking several of the same questions each year, we’ve identified...

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  • CASL Key Considerations for Email Marketers

    BlueHornet has put together a whitepaper focused soley on CASL's implications for email marketing programs to help you understand and remain compliant for this new law that went into effect July 1, 2014.

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