Webinars

HOW TO RESPOND WHEN THE BIG THREE MAKE CHANGES

When the “big three” free email providers make changes, how should you respond? It’s likely that at least 20% of your subscribers use Gmail, Yahoo! or Hotmail/Outlook.com, so you need to stay up to date on changes in these web-based email platforms.

During this webinar, Kara Trivunovic, BlueHornet’s VP of Strategic Services, will share:

  • 60-second primer on the history of web-based email challenges and opportunities associated with recent changes, like Gmail’s tabbed inbox and Yahoo! address recycling
  • An evaluation framework for deciding when to act and what to do
  • Tactics for maintaining and increasing engagement with subscribers who use the big three

 

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