When the “big three” free email providers make changes, how should you respond? It’s likely that at least 20% of your subscribers use Gmail, Yahoo! or Hotmail/Outlook.com, so you need to stay up to date on changes in these web-based email platforms.
During this webinar, Kara Trivunovic, BlueHornet’s VP of Strategic Services, will share:
- 60-second primer on the history of web-based email challenges and opportunities associated with recent changes, like Gmail’s tabbed inbox and Yahoo! address recycling
- An evaluation framework for deciding when to act and what to do
- Tactics for maintaining and increasing engagement with subscribers who use the big three