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    <title>BlueHornet Updates</title>
    <link>http://www.bluehornet.com/</link>
    <description>News, Articles, and Case Studies from BlueHornet</description>
    <dc:language>en</dc:language>
    <dc:creator>bluehornetcommunications@bluehornet.com</dc:creator>
    <dc:rights>Copyright 2012</dc:rights>
    <dc:date>2012-05-09T15:29:11+00:00</dc:date>
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      <title>News: BlueHornet Networks to Provide Email Marketing Services for PacSun</title>
      <link>http://www.bluehornet.com/news/full/bluehornet-networks-to-provide-email-marketing-services-for-pacsun</link>
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      <description>BlueHornet announced the addition of Pacific Sunwear of California, Inc. (PacSun) to its client roster.</description>
      <dc:subject>Press Releases, Retail, Clients,</dc:subject>
      <dc:date>2012-05-09T15:29:11+00:00</dc:date>
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      <title>Articles: The Email Marketer&#8217;s Guide to Addressing Time, Resource and Funding Challenges</title>
      <link>http://www.bluehornet.com/articles/full/email-marketers-guide-to-addressing-time-resource-and-funding-challenges</link>
      <guid>http://www.bluehornet.com/articles/full/email-marketers-guide-to-addressing-time-resource-and-funding-challenges#When:16:36:45Z</guid>
      <description>BlueHornet&apos;s VP of client services, Kathleen Waldvogel, shares helpful advice for email marketers with limited time, resources, and budget.</description>
      <dc:subject>Strategy, Engagement &amp; Targeting, Deliverability,</dc:subject>
      <dc:date>2012-04-03T16:36:45+00:00</dc:date>
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      <title>News: BlueHornet Networks Releases Research Report that Reveals Consumers’ Views of Email Marketing</title>
      <link>http://www.bluehornet.com/news/full/bluehornet-networks-releases-research-report-that-reveals-consumers-views-o</link>
      <guid>http://www.bluehornet.com/news/full/bluehornet-networks-releases-research-report-that-reveals-consumers-views-o#When:16:15:28Z</guid>
      <description>BlueHornet releases research report that reveals consumers’ views of email marketing, conducts video interviews &amp; creates interactive infographic</description>
      <dc:subject></dc:subject>
      <dc:date>2012-04-03T16:15:28+00:00</dc:date>
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      <title>Case Studies: Rancho Las Palmas Resort &amp;amp; Spa Turns Email Subscribers Into Raving Fans</title>
      <link>http://www.bluehornet.com/case-studies/full/rancho-las-palmas-resort-spa-turns-email-subscribers-into-raving-fans</link>
      <guid>http://www.bluehornet.com/case-studies/full/rancho-las-palmas-resort-spa-turns-email-subscribers-into-raving-fans#When:22:46:28Z</guid>
      <description>Rancho Las Palmas doubles Facebook following and acquires new customers through social email campaign.</description>
      <dc:subject>List Growth, Social Media, Engagement &amp; Targeting, Case Studies, Clients,</dc:subject>
      <dc:date>2012-03-02T22:46:28+00:00</dc:date>
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      <title>Articles: A Resolution to Unsubscribe? Extending the value of your email program after the holidays</title>
      <link>http://www.bluehornet.com/articles/full/a-resolution-to-unsubscribe-extending-the-value-of-your-email-program-after</link>
      <guid>http://www.bluehornet.com/articles/full/a-resolution-to-unsubscribe-extending-the-value-of-your-email-program-after#When:23:09:58Z</guid>
      <description>eM+C article on how brands can ensure that consumers don&apos;t unsubscribe from their email program after the holidays.</description>
      <dc:subject>Strategy,</dc:subject>
      <dc:date>2012-02-08T23:09:58+00:00</dc:date>
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    <item>
      <title>Articles: What is the Secret to Driving App Downloads?</title>
      <link>http://www.bluehornet.com/articles/full/what-is-the-secret-to-driving-app-downloads</link>
      <guid>http://www.bluehornet.com/articles/full/what-is-the-secret-to-driving-app-downloads#When:18:21:27Z</guid>
      <description>Industry experts share their insights on how email marketing plays a strategic role in promoting mobile applications.</description>
      <dc:subject>Mobile,</dc:subject>
      <dc:date>2012-02-06T18:21:27+00:00</dc:date>
    </item>

    <item>
      <title>Articles: Holiday Advice for the Email Marketer</title>
      <link>http://www.bluehornet.com/articles/full/holiday-advice-for-the-email-marketer</link>
      <guid>http://www.bluehornet.com/articles/full/holiday-advice-for-the-email-marketer#When:20:55:46Z</guid>
      <description>VP of Strategic Services Ryan Phelan shares valuable insights as marketers gear up for holiday email marketing campaigns.</description>
      <dc:subject>Retail, Strategy, Video Email,</dc:subject>
      <dc:date>2011-11-15T20:55:46+00:00</dc:date>
    </item>

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      <title>News: BlueHornet Networks Introduces Social Influencers Strategy Blueprint</title>
      <link>http://www.bluehornet.com/news/full/bluehornet-networks-introduces-social-influencers-strategy-blueprint</link>
      <guid>http://www.bluehornet.com/news/full/bluehornet-networks-introduces-social-influencers-strategy-blueprint#When:20:34:27Z</guid>
      <description>BlueHornet introduces social email solution that extends the capabilities SocialLoop and Strategy Blueprints.</description>
      <dc:subject>Features &amp; Functionality, Press Releases, Social Media,</dc:subject>
      <dc:date>2011-11-15T20:34:27+00:00</dc:date>
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    <item>
      <title>Articles: Infographic: How Strategic Are Retail Email Marketers?</title>
      <link>http://www.bluehornet.com/articles/full/infographic-how-strategic-are-retail-email-marketers</link>
      <guid>http://www.bluehornet.com/articles/full/infographic-how-strategic-are-retail-email-marketers#When:21:09:38Z</guid>
      <description>We recently surveyed some of digital retail&apos;s top brands to find out how strategic their email marketing programs are.</description>
      <dc:subject>Retail, Strategy,</dc:subject>
      <dc:date>2011-09-22T21:09:38+00:00</dc:date>
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      <title>News: BlueHornet Networks Introduces Mobile Response Targeting</title>
      <link>http://www.bluehornet.com/news/full/bluehornet-networks-introduces-mobile-response-targeting</link>
      <guid>http://www.bluehornet.com/news/full/bluehornet-networks-introduces-mobile-response-targeting#When:19:24:50Z</guid>
      <description>BlueHornet&apos;s new mobile response targeting feature allows marketers to identify and segment subscribers who view email campaigns on mobile devices.</description>
      <dc:subject>Mobile,</dc:subject>
      <dc:date>2011-09-13T19:24:50+00:00</dc:date>
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