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    <title>BlueHornet Articles</title>
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    <description>Recent Articles and Best Practices from BlueHornet</description>
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    <dc:creator>bluehornetcommunications@bluehornet.com</dc:creator>
    <dc:rights>Copyright 2012</dc:rights>
    <dc:date>2012-04-03T16:36:45+00:00</dc:date>
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      <title> The Email Marketer&#8217;s Guide to Addressing Time, Resource and Funding Challenges</title>
      <link>http://www.bluehornet.com/articles/full/email-marketers-guide-to-addressing-time-resource-and-funding-challenges</link>
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      <description>BlueHornet&apos;s VP of client services, Kathleen Waldvogel, shares helpful advice for email marketers with limited time, resources, and budget.</description>
      <dc:subject>Strategy, Engagement &amp; Targeting, Deliverability,</dc:subject>
      <dc:date>2012-04-03T16:36:45+00:00</dc:date>
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      <title> A Resolution to Unsubscribe? Extending the value of your email program after the holidays</title>
      <link>http://www.bluehornet.com/articles/full/a-resolution-to-unsubscribe-extending-the-value-of-your-email-program-after</link>
      <guid>http://www.bluehornet.com/articles/full/a-resolution-to-unsubscribe-extending-the-value-of-your-email-program-after#When:23:09:58Z</guid>
      <description>eM+C article on how brands can ensure that consumers don&apos;t unsubscribe from their email program after the holidays.</description>
      <dc:subject>Strategy,</dc:subject>
      <dc:date>2012-02-08T23:09:58+00:00</dc:date>
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      <title> What is the Secret to Driving App Downloads?</title>
      <link>http://www.bluehornet.com/articles/full/what-is-the-secret-to-driving-app-downloads</link>
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      <description>Industry experts share their insights on how email marketing plays a strategic role in promoting mobile applications.</description>
      <dc:subject>Mobile,</dc:subject>
      <dc:date>2012-02-06T18:21:27+00:00</dc:date>
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      <title> Holiday Advice for the Email Marketer</title>
      <link>http://www.bluehornet.com/articles/full/holiday-advice-for-the-email-marketer</link>
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      <description>VP of Strategic Services Ryan Phelan shares valuable insights as marketers gear up for holiday email marketing campaigns.</description>
      <dc:subject>Retail, Strategy, Video Email,</dc:subject>
      <dc:date>2011-11-15T20:55:46+00:00</dc:date>
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      <title> Infographic: How Strategic Are Retail Email Marketers?</title>
      <link>http://www.bluehornet.com/articles/full/infographic-how-strategic-are-retail-email-marketers</link>
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      <description>We recently surveyed some of digital retail&apos;s top brands to find out how strategic their email marketing programs are.</description>
      <dc:subject>Retail, Strategy,</dc:subject>
      <dc:date>2011-09-22T21:09:38+00:00</dc:date>
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      <title> Creating Mobile Opportunities Within Email Marketing</title>
      <link>http://www.bluehornet.com/articles/full/creating-mobile-opportunities-within-email-marketing</link>
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      <description></description>
      <dc:subject>Mobile, Strategy, Engagement &amp; Targeting,</dc:subject>
      <dc:date>2011-08-11T19:33:07+00:00</dc:date>
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      <title> Email Marketing Supplement: Internet Retailer August 2011 Issue</title>
      <link>http://www.bluehornet.com/articles/full/email-marketing-supplement-internet-retailer-august-2011-issue</link>
      <guid>http://www.bluehornet.com/articles/full/email-marketing-supplement-internet-retailer-august-2011-issue#When:19:22:40Z</guid>
      <description>Email industry experts weigh in on email marketing&apos;s role in a multichannel marketing environrment in the August 2011 issue of Internet Retailer</description>
      <dc:subject></dc:subject>
      <dc:date>2011-08-11T19:22:40+00:00</dc:date>
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    <item>
      <title> Mobile Email Does Matter: Here&#8217;s What You Can Do About It</title>
      <link>http://www.bluehornet.com/articles/full/mobile-email-denver-oms</link>
      <guid>http://www.bluehornet.com/articles/full/mobile-email-denver-oms#When:20:13:38Z</guid>
      <description>Manny Ju discussed mobile marketing trends and the mobile email opportunity at the Denver Online Marketing Summit.</description>
      <dc:subject>List Growth, Mobile, Engagement &amp; Targeting,</dc:subject>
      <dc:date>2011-07-13T20:13:38+00:00</dc:date>
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      <title> Simple Preferences: A Guide for Email Marketing Preference Centers</title>
      <link>http://www.bluehornet.com/articles/full/email-marketing-preference-centers-btob-magazine</link>
      <guid>http://www.bluehornet.com/articles/full/email-marketing-preference-centers-btob-magazine#When:19:48:14Z</guid>
      <description>Industry experts share best practices on email marketing preference centers in this article from BtoB Magazine.</description>
      <dc:subject>Lifecycle Messaging, List Growth, Data Collection,</dc:subject>
      <dc:date>2011-07-11T19:48:14+00:00</dc:date>
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    <item>
      <title> 2011 Lifecycle Messaging Conference</title>
      <link>http://www.bluehornet.com/articles/full/LMC2011-presentation-slides</link>
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      <description>The presentation slides from the 2011 BlueHornet Lifecycle Messaging conference are now available to download or view online.</description>
      <dc:subject>Lifecycle Messaging, List Growth, Mobile, Social Media, Welcome Campaigns, Strategy, Events, Case Studies, Creative &amp; HTML Rendering,</dc:subject>
      <dc:date>2011-05-13T18:45:09+00:00</dc:date>
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