PROACTIVE APPROACH TO DELIVERABILITY
If you’re like most email marketers, you think of inbox deliverability as an ever-looming threat--a series of potential problems that could arise at a moment’s notice and ruin your day. Can delivery problems ruin your day? Yes; that’s a huge understatement. But the idea that they simply pop up out of the blue is a huge misconception.
SURESEND: SEND WITH CONFIDENCE
The overwhelming majority of the stickiest deliverability problems, even things like blacklists and spam traps, are either preceded by multiple warning signs or are the result of best practice neglect. In both cases, ongoing monitoring and proactive management can make the difference between poor program results and record-breaking campaigns. Only BlueHornet offers SureSend deliverability management to identify and fix potential issues before you hit send on your big campaign. This approach goes beyond the industry standard, where you‘re left on your own to notice something wrong with your email campaign, bringing it to your ESP’s attention after it’s too late to mitigate the damage. BlueHornet’s SureSend program offers built-in tools to help you achieve high delivery rates, and we combine that with real people who can liaise on your behalf with ISPs before you even knew something needed to be done.