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People talk a lot about the rapidly evolving nature of email marketing, and all that talk is true... partially. Actually, most of the changes affecting email marketing over the past decade have occurred on the receiver side. Your customers, for example, have quickly grown smarter about the emails they request, accept, open, and ultimately respond to.
But on the sender side, things have evolved more slowly. Email marketers continue to send untargeted email messages at increasing frequency, despite hard data proving that fewer, more relevant emails produce the really big bang.
BlueHornet's out to change all that. We specialize in helping online retailers create highly targeted email marketing programs that evolve through the customer lifecycle, engaging customers as their wants, needs, and motivations emerge and develop over time.
BlueHornet's lifecycle email messaging capabilities are intuitive and more effective for email marketers to use. We've identified the key components that form the foundation of every successful lifecycle email marketing campaign, streamlined and automated them, and we've built them into our flagship email marketing application where you can access them anytime, on demand.
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BlueHornet's eMarketing Suite (eMS) has been selected by industry experts as a finalist for this year's ClickZ Marketing Excellence Award in the Email Marketing Tool category!
Learn more about eMS here.
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Make sure your emails arrive at the inbox when your customers are most likely to buy.
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