Audience:
Public; International

Challenge:
House of Blues wanted a custom developed email solution that would allow HOB corporate to manage email campaigns for the hundreds of shows that they organize each year. House of Blues corporate needed an automated solution that would allow their local markets to launch email campaigns to their local subscriber base, but allow HOB corporate to review and approve the campaign before sending. They also needed a solution that would not only replace their internal system, which had been used for years, but a solution that would catapult them to the next level of email marketing services.

Solution:
House of Blues turned to BlueHornet for development of this solution. BH built a system using the "HOB Wish List" and integrated those wishes into many existing features that BlueHornet had already created. BlueHornet spent countless hours honing this wish list with HOB to ensure that the final product was something that would not only meet the current needs of HOB, but prepare them for the years to come. This system was built modularly so that HOB can add new "wish list" items to this ever-growing email-marketing product in the future.

Results:
House of Blues has not only rolled out this solution at the corporate level, but also it has been implemented in every local United States market for HOB. The feedback from the local marketing directors has been phenomenal. HOB has enjoyed incredible success and is already looking to add additional "wish list" features in the upcoming fiscal year.