Audience:
Public; International

Challenge:
Red Lobster wanted to develop a system that would allow their customers to share recipes with others through their web page and via email. They were also interested in a viral marketing feature that would enable customers to plan a party at the Red Lobster location of their choice and invite their friends via email.

Solution:
BlueHornet designed a custom "Share-a-Recipe" system for Red Lobster that has enabled Red Lobster's customers to share recipes with others through the Red Lobster website and via email. BlueHornet designed the new "Invite" feature to enable customers to plan a party at the Red Lobster restaurant of their choice and invite their friends by sending them a colorful, personalized HTML invitation.

Results:
Through the combined efforts of Red Lobster's off-line marketing strategies and BlueHornet's online solutions, the Red Lobster opt-in database list has grown over 50% in under 6 months. Red Lobster's viral marketing success is currently propelled by the use of the BlueHornet "Invite" feature. The increase of Red Lobster's loyal customer database and ROI is unprecedented.

Testimonial:
"Their ability to implement our custom development requests has been tremendous and their attention to detail has likewise been phenomenal."
"BlueHornet has time and again risen to meet our development challenges and surpassed our expectations."

--Michael Friedman, Internet Strategy Developer
Red Lobster Marketing