Audience:
San Diego, Public

Challenge:
Because SignOnSanDiego.com couldn't effectively speak to the individual needs of its customers, the company was unable to offer its online merchant clients a powerful marketing tool. SignOnSanDiego needed the technology to communicate with customers via personalized, targeted messages from clients.

Solution:
BlueHornet met the challenge by partnering with SignOnSanDiego to act as a reseller of BlueHornet systems. As a reseller, SignOnSanDiego was able to offer its clients the means to deliver rich, colorful, interactive emails directly to their customers' inboxes.

Results:
By partnering with BlueHornet, SignOnSanDiego was able to offer clients a comprehensive online communication solution, grow its recurring revenue stream and significantly increase its residual income. To date, BlueHornet has successfully implemented systems for over 80% of SignOnSanDiego customers and has been well received by both the sales force and clients.

Testimonial:
"I have not encountered another partner that is this easy to work with. The relationship we have with your team is unparalleled. Thank you for making my job easier! When it comes to managing our many email newsletters, the BlueHornet system is fast and easy to use. I am particularly pleased with the contact management and statistics abilities available. These make the job of managing our various systems go more smoothly and help us to track our new subscriptions and unsubscribes. Our sales team loves this product. More than one sales rep has told me 'this product is great!' -- that says a lot!"
--Jennifer Juckett:
Product Analyst,
SignOnSanDiego.com

"It has been a great pleasure working with BlueHornet. Everyone in our operations department and on our production team has had nothing but good things to say about the Blue Hornet product and the staff. They have consistently been more than willing to answer all of our questions, fix any problems that might arise, work on new ideas with us, and go out in the field with our sales reps to help sell and train our clients. I wish all partners were this great to work with!"
--Vandy Paseur:
Operations Liaison,
SignOnSanDiego.com

1. www.signonsandiego.com visitors opt-in through the website. They provide first and last name, e-mail address, gender, age, and preferences/interests.

SignOn's Survey Page

2. Subscribers receive SignOn's eNewsletter "America's Finest Weekend" and SignOn monetizes its database through ads and promotions.

Resulting eNewsletter