Audience:
Public; nationwide

Challenge:
While TGIF was happy with its Gold Points Program, the company wanted new methods of collecting customer information, recruiting members and sending personalized emails. BlueHornet's goal was to help TGIF gather customer information more efficiently, and then improve communications with them.

Solution:
BlueHornet met the challenge by:

• Providing a customized system that plugged right into TGIF's existing database, thereby taking their Gold Points program to a new level.
• Creating and integrating a survey page for TGIF's website, enabling the company to effectively collect and sort customer information.

Results:
Prior to consulting BlueHornet, TGIF had no email marketing program. Now approximately 800,000 emails are sent each month.

Testimonial: "I was immediately sold on the BlueHornet solution over its competitors because it was so easy to use. BlueHornet worked with us to develop a system customized for T.G.I. Friday's rather than just selling us what worked for other clients. It's been nice working with "real" people who respond quickly to questions/concerns in a personalized manner. I couldn't be happier!"
-- Interactive Marketing Manager