Audience:
Students, Parents, Alumni

Challenge:
The University of San Diego wanted to develop a system that would allow the parents, students, and alumni to learn about specific events and programs.

Solution:
BlueHornet immediately implemented the Echosystem solution, which enabled the University’s web team to send emails to their current and future subscribers. These emails are targeted to subscribers based on their interests and preferences. The emails also include links, which point subscribers back to the University’s website for more information.

Results:
Through the combined efforts of BlueHornet and the University of San Diego, the students, parents, and alumni now receive targeted email communications. These targeted emails not only increased the parent and alumni attendance at school activities and events, they also increased donations to the University. The BlueHornet system also allows the University of San Diego to gather information on what types of communication the students, parents, and alumni wish to receive from USD. This allows the University to send subscribers information that pertains directly to their specific needs and interests. The University can then export this data into their internal database. The success of the original email campaigns grew into the opportunity to develop new relationships in other departments of the school including the USD Law School, the USD Corporate and Professional Education Program, and the USD Real Estate Institute.

Testimonial:
"The BlueHornet e-mail system has been a wonderful online tool for the University of San Diego. Since most of our constituents are online, BlueHornet has helped us keep in touch with our students, alumni, parents, faculty and staff through e-mail blasts. Through these e-mail blasts, we are able to give our constituents "up-to-date" information regarding all of our upcoming events and programs. Among the many things I like about BlueHornet is the easy interface of creating a quick graphical e-mail, quick links to URLs, easy page layout and up-to-date e-mail database. It should also be noted that BlueHornet's tech support is great! Their team is very helpful in answering any questions you may have."
--Troy Shivers
Web Designer University Relations
University of San Diego