Fighting spam by maintaining pristine email sending practices and upholding our strong advocacy of double-opt in processes has been a cornerstone of the BlueHornet business model since our inception, and this focus has never flagged for us.
As the rise in spam and inbox email deliverability issues create greater obstacles for permission email marketers, top brands continue to seek out BlueHornet. We were the first email marketing company to partner with independent delivery auditing firm Pivotal Veracity, and thanks to our hard-earned email sending reputation, we've earned valuable "capital" with the folks at ISPs who decide whether your permission-based email makes it to its intended destination.
The BlueHornet Deliverability Management Services (DMS) Team represents and advocates on behalf of BlueHornet clients in a variety of anti-spam and online privacy organizations, including the Email Sender & Provider Coalition (ESPC), the Network Advertising Institute (NAI), the Messaging and Anti-Abuse Working Group (MAAWG), the International Association of Privacy Professionals (IAPP), the Anti-Phishing Working Group (APWG), TrustE, the Email Experience Council, the Federal Trade Commission, and the Direct Marketer's Association (DMA).
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