BlueHornet began operations in 2000, helping colleges, churches, and non-profit organizations use email to reach out to their constituents in an effective, affordable manner. The cornerstone of our company has always been protecting the integrity of our clients' brands by upholding the highest ethics when it comes to respectful email sending practices. We build our own email marketing tools and technology, create our own very well-received user interface, and continue to serve most of the same clients we first started working with when the company was founded.
As the email marketing industry grew, emphasis shifted from a "batch and blast" mentality toward increasing relevance through targeting and email segmentation. The proprietary database configuration we built our technology framework upon gave us a real competitive advantage by allowing virtually unlimited email segmentation capabilities. As email marketers learned more about the possibilities BlueHornet's unique database configuration offered them straight out of the box, we began attracting large retail clients who were eager to tap into our strategic knowledge and put our email marketing tools to work in cutting edge ways. The fact that we have always had a gifted creative team in house, with highly specialized online knowledge, has rounded out our offerings and kept processes streamlined and cost-effective for clients. It's exactly this blend of technology expertise and industry smarts that has helped us earn our reputation as the company that provides "the knowledge behind the technology." Meet our executive team.
In 2004, after evaluating many acquisition offers, we found a great match in Digital River (NASDAQ: DRIV), a global e-commerce leader who shares and helps us maintain our business ethics and culture while committing significant financial and technical infrastructure resources to the continued leadership of our technology.
About Digital River
Bluehornet is part of the Digital River family of companies — a group of e-commerce and e-marketing experts committed to providing companies big and small with everything they need to successfully build, manage and grow profitable online businesses on a worldwide basis. Some of the world's leading multi-national companies use Digital River's portfolio of comprehensive e-commerce technology, tools and services to drive online results for the Internet's biggest brands. Founded in 1994, Digital River (NASDAQ: DRIV) is headquartered in Minneapolis, Minnesota, with offices located across the United States, Europe and the Asia Pacific. For more information about Digital River and our family of companies, visit www.digitalriver.com.
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