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		The Third Screen: What Email Marketers Need to Know About Mobile Rendering Over the next few years, more and more people are expected to check their email on their smartphones, rather than their PCs. In this free whitepaper, you'll learn how the most common mobile operating systems render your HTML emails, and more importantly, what you can do now to optimize your email creative to keep your messages looking great, no matter where they're opened.

		Acquire New Email Subscribers Instantly with Text-to-Join Email marketing service provider BlueHornet recently partnered with mobile marketing solutions provider SmartReply to develop an automated sign up process via mobile text messaging for email marketing communications. In this free case study, learn how Chuck E. Cheese's, a nationally recognized leader in full-service family entertainment and dining, used text messaging as a sign up method for their Chuck E-Club email program to grow their email list and increase engagement levels.

		Combine Email and Social Media to Extend Your Reach and Drive Sales — NEW! Top retail marketers are using email to bridge the gap between social media marketing and incremental revenue, thanks to an exclusive partnership and integration between BlueHornet and social media communications platform Shoutlet. Learn how marketers from top retail brands have combined our lifecycle messaging email capabilities with Shoutlet's social publication, distribution, tracking, and reporting features to: Identify their brand's most profitable social influencers Motivate influencers to spread the word about their brand Measure the growth and value of their brand's social presence Target influencers and like-minded fans when they're ready to buy

		Lifecycle Email Messaging Keeps Customers Engaged and Profitable Every email marketer can use lifecycle techniques to drive greater online revenue and brand equity. Join the lifecycle email marketing experts from BlueHornet to learn which five components you should focus on to achieve the greatest success in your email marketing campaigns.

		Best Practices for HTML Email Rendering Every popular email client will display HTML content sent in email. However, not every email client has a "web standards" compliant HTML rendering engine. Therefore, the same email may render differently across different email clients. This whitepaper offers practical solutions to help designers, coders, and non-designers alike build a successful email that will render well across all email platforms.

		Best Practices for Transactional Emails First and foremost, every transactional email program must provide customers relevant information about their purchase or service inquiry at appropriate stages of the purchase cycle. But an optimized transactional email messaging initiative can ensure a positive purchase experience, reduce your service costs, drive more revenue, and build customer confidence. Topics in this 13-page whitepaper include: An Email Optimization Checklist Transactional Emails and CAN-SPAM Five Things to Include in Every Transactional Email Message Using Transactional Emails to Drive Additional Sales