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		Best Practices for HTML Email Rendering — NEW! Every popular email client will display HTML content sent in email. However, not every email client has a "web standards" compliant HTML rendering engine. Therefore, the same email may render differently across different email clients. This whitepaper offers practical solutions to help designers, coders, and non-designers alike build a successful email that will render well across all email platforms.

		Best Practices for Transactional Emails First and foremost, every transactional email program must provide customers relevant information about their purchase or service inquiry at appropriate stages of the purchase cycle. But an optimized transactional email messaging initiative can ensure a positive purchase experience, reduce your service costs, drive more revenue, and build customer confidence. Topics in this 13-page whitepaper include: An Email Optimization Checklist Transactional Emails and CAN-SPAM Five Things to Include in Every Transactional Email Message Using Transactional Emails to Drive Additional Sales

		The Five Components of Successful Lifecycle Email Marketing Every email marketer can use lifecycle techniques to drive greater online revenue and brand equity. Join the lifecycle email marketing experts from BlueHornet to learn which five components you should focus on to achieve the greatest success in your email marketing campaigns.

		Top 10 Questions & Answers about HTML Rendering in Outlook 2007 This 19-page whitepaper includes before and after examples of rendering issues and fixes across top email programs. It makes specific coding recommendations you can use to improve the look and performance of your emails across every major email program, including Outlook 2007.