4 Ways to Maximize Email ROI in 2010
According to DMA, every dollar spent on email marketing currently receives a $45 return – that's the highest ROI out of any digital channel available today. And if you're worried about what the future holds for email, rest assured: Approximately 65% of interactive marketers surveyed by Forrester Research in 2009 anticipate that email marketing's effectiveness will increase over the next three years.
What can you do to make sure you're making the most from your email marketing program in 2010? Here are four actions you can take right away. And as you look to the future, look more often to your email service provider. The right partner can provide the ongoing technology innovations, strategic guidance, and relevancy-building optimization programs you need to situate your most cost-effective marketing tool (that's email!) solidly at the center of your interactive marketing strategy.
- Invest in Advanced Technology: It Pays
- Select a Provider that Can Deliver Strategic Marketing Guidance and Production Services
- Tear Down the Walls: Embrace Emerging Channels through Integrations
- Increase Relevancy with Lifecycle Email Messaging
1) Invest in Advanced Technology: It Pays
Today's innovative technology advancements have been developed to make your email marketing efforts more profitable. What's more, they can help you reduce overhead and create operational efficiency across your marketing organization. BlueHornet is committed to developing the advanced marketing features you need to sell more online and in stores.
eMS Commerce Optimizer
eMS Commerce Optimizer is BlueHornet's newest and most powerful email marketing solution--built exclusively to help retail marketers maximize sales through their email channel. It combines a robust set of retail-specific email marketing features and functionality within a user interface that is the product of years of e-commerce user acceptance testing.
Advanced Segmentation Tools
- Commerce Segments is BlueHornet's advanced segmentation database. Using your commerce transaction and customer behavior data, Commerce Segments provides easy to use tools to predict, understand, and identify who your most profitable customers are and reach them at key points in the sales lifecycle when they are most likely to purchase.
- Dynamic Segments utilize automated segmentation rules that are updated as subscribers' interests and behaviors change over time. As opposed to a static segment, subscribers are added to or removed from segments based on unique information tied to their profile. Therefore, messaging tied to these dynamic lists is more relevant, speaking to subscribers on a more individualized level.
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Client Testimonial:
Transactional Messaging |
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"With respect to data management, BlueHornet's transactional messaging engine is a great 'set it and forget it' tool. Mail automatically fires in real time, so we can focus our time on optimizing the program. We attribute our success to simplification (it's easier to monitor one email service provider account than two) and to BlueHornet's expert team who helped us integrate and optimize our program."
Michael Goff
Director of Operations
Gratis Internet |
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Transactional Messaging
Make your transactional emails work harder for your brand. Send order confirmations and delivery notifications and incorporate HTML marketing offers, track delivery, and display stats.
Actionable Email Reporting Data
Make data-driven marketing decisions and act on sophisticated data queries. Whether you're looking for clicks, opens, or ROI, BlueHornet's eMS Commerce Optimizer delivers a robust set of anaytics and reporting features to help you work smarter and prove the value email contributes to your interactive marketing program. BlueHornet's ROI tracker reveals which links generated the most revenue, in addition to click through rate, number of sales, and average order value.
Share-to-Social
One of the best ways to extend the reach of your email campaigns beyond your email list is to allow your subscribers to share your messages across a multitude of social media platforms. BlueHornet's Share-to-Social (STS) tool allows you to define the content that is being shared and easily incorporate STS links for Twitter, LinkedIn, Facebook, and more into your share-worthy emails.
Continue to the 2nd Way to Maximize Email ROI in 2010 >>
