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BlueHornet Twitterview: Pivotal Veracity's Michelle Eichner
Introduces series of live interviews conducted via Twitter
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In the first of an ongoing series of live BlueHornet "Twitterviews" (interviews conducted on Twitter), Michelle Eichner, vice president of leading cross-platform email deliverability firm Pivotal Veracity, will be interviewed by BlueHornet's vice president of marketing, Susan Tull. The live interview will take place on November 20, 2009, at 11:00 a.m. Pacific.
"Since BlueHornet was the first email service provider to partner with Pivotal Veracity, an expert from Pivotal Veracity was the obvious choice to kick off our inaugural Twitterview," said Susan Tull. "This series of Twitter events will provide us a way to highlight the news and ideas of brand marketers and industry professionals in a concise 'just the facts' manner that our clients and Twitter followers should appreciate and enjoy."
The event can be followed live by visiting http://search.twitter.com/search?q=%23bhQA during the scheduled timeframe. Twitterviews will be comprised of a series of five questions and answers that conform to Twitter's 140-character limit requirements. Virtual attendees can submit comments and questions using the #bhQA hashtag.
Upcoming BlueHornet Twitterviews will be posted to the company's event calendar and on Twitter.com/bluehornetemail.
CAN-SPAM ruling update
Use of whois privacy services may constitute "material falsification" of headers
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In late October, the 9th Circuit Court of Appeals ruled that using whois privacy services - which in effect provide a "proxy" registration and allow domain registrants to conceal their identity - may constitute "material falsification" of headers under CAN-SPAM.
While no BlueHornet-owned domains make use of these services, it may not be advisable to make use of these services on your From or Reply-to domains. Although using whois privacy on a From or Reply-to domain is not likely to be prosecutable on its own, when present it may be easier for the FTC or attorneys general to establish intent to send unlawful messages if they become aware of other compliance issues involving your email - in essence, increasing the likelihood of having successful action pursued against you under CAN-SPAM.
As always, this info is not intended as legal advice; we recommend discussing the issue with your legal counsel if you are in need of legal advice on the matter.
Additional Resources:
http://pblog.bna.com/techlaw/2009/10/ninth-circuit-obscenity-in-email-messages-judged-by-national-community-standards.html
Canadian anti-spam bill update
Bill passed committee review intact
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Earlier this year, we notified you about the anti-spam bill which was introduced to Canada's parliament - known as C-27 or the ECPA (Electronic Commerce Protection Act).
Recap of major provisions which pertain to email marketing:
- Prohibits sending of unsolicited commercial electronic messages
- Prohibits collection of electronic addresses without consent
- Prohibits false/misleading representations online
Over the past few months, there was rising concern that proposed amendments would significantly change the scope of the final law.
As of October 27, 2009, the bill has passed committee review intact, and none of the proposed amendments were made.
This doesn't necessarily mean the current version is final. With the C-27 bill in its third review by the House of Commons, it's looking likely that the opt-in requirement will make it into law. At the moment it appears the ECPA is on track to be passed by the end of 2009.
The bill includes a grandfather provision which allows marketers to continue to contact recipients with whom they have an existing business relationship for up to 2 years after adoption of the law.
BlueHornet Networks Joins Forces with Sway, developers of Shoutlet
Launches joint marketing solution that integrates social media with email marketing
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MINNEAPOLIS, Nov. 10, 2009 - BlueHornet Networks, Inc., a leading provider of permission-based email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), today announced it has joined forces with Sway, Inc., developers of a social media communications platform called Shoutlet. The companies have launched a new joint marketing solution that combines social media communications with targeted email messages.
The solution, which is based on the integration of BlueHornet's flagship eMarketing Suite (eMS) email marketing solution and Shoutlet, is designed to help marketers identify and engage their brand's social influencers, track their reach across a wide network of Web 2.0 channels, and send strategically targeted messages geared toward sales conversion. Companies using the new solution have full access to a comprehensive email marketing platform as well as SMS, RSS, podcast, widget and video campaign creation tools, distribution capabilities, and reporting features.
"Bare Escentuals partnered with BlueHornet and Shoutlet to test a combined email and social marketing campaign in support of a new product launch," said Sarah Wilcox, online marketing manager at Bare Escentuals. "We were pleased with the results. We plan to continue using email and social media together to maximize engagement and increase the 'share-ability' of our messaging."
"We're excited to offer our clients tools that build strong bridges between their email marketing initiatives and social media strategies," said Susan Tull, vice president of marketing for BlueHornet. "Thanks to Shoutlet's social media tracking capabilities and open distribution channels, we can help our clients consistently engage their brand's social influencers throughout the email messaging lifecycle, making sure they receive and share relevant messages that are proven to increase sales."
"Email plays a strategic as well as a tactical role in generating results through social marketing initiatives," said Jason Weaver, CEO of Sway, Inc. "In Shoutlet's pursuit of ROI-focused social commerce programs, we recognized the need for a partner who could move beyond point solutions and take a holistic view of the relationship between social media and email marketing. BlueHornet stood out for its customer lifecycle management expertise and because its email marketing platform is built completely around the needs of retail marketers."
Sway, Inc.
Sway, Inc. is a leading development company based in Middleton, Wisconsin, that licenses social media marketing tools. Founded in 2004, Sway executes highly-targeted online marketing campaigns using its proprietary Web 2.0 marketing platform, Shoutlet®. Sway's marketing research services and campaign management services assist companies seeking to reach customers through the latest social media marketing techniques.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call +1 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. BlueHornet is a registered trademark of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
BlueHornet Networks and SeeWhy Join Forces to Boost Website Conversion with Automated, Real-time Email Follow Up
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ANDOVER, Oct. 16, 2009 - BlueHornet Networks, Inc., a leading provider of permission-based email marketing solutions, is working with SeeWhy, Inc., the website conversion company, to optimize and automate real-time email follow-up campaigns that can convert up to 50 percent of website abandoners to customers. BlueHornet's flagship eMarketing Suite (eMS) will be integrated with SeeWhy's web analytics service, Abandonment Tracker Pro, to streamline real-time shopping cart abandonment remarketing.
SeeWhy Abandonment Tracker Pro, a software-as-a-service offering, brings automated, real-time email remarketing to leading retail brands that use BlueHornet email marketing solutions. The result is an easy-to-deploy, real-time remarketing solution that can be used to send follow-up emails to website visitors immediately following abandoned sessions.
"BlueHornet is committed to helping retail marketers use email to drive sales in stores and through their e-commerce channel," said Susan Tull, vice president of marketing for BlueHornet Networks. "By working with SeeWhy, we can help clients recapture lost opportunities by automatically tracking web abandonment in real time and sending real time, follow-up emails that can drive sales conversion."
Scott Silk, CEO of SeeWhy, said, "For BlueHornet's retail clients, real-time abandonment remarketing can offer a measurable competitive advantage, since email remarketing is typically done several days after a website visitor abandons a site. Recent research studies by analysts consistently show that an immediate follow up is most relevant and least intrusive to the recipient. Done right, immediate email follow up can turn up to 50 percent of website abandoners to customers."
According to SeeWhy research, only two percent of web analytics users are able to conduct email remarketing campaigns within one hour to follow up with people who abandon their sites. Moreover, 90 percent of those users not currently doing email remarketing want to start. The e-tailing group 8th Annual Merchant Survey reinforces those statistics, revealing that targeted email is the top technique most merchants plan to use to impact web conversion.
For more information on BlueHornet, visit www.bluehornet.com. For information on SeeWhy, visit www.seewhy.com. For additional perspectives, please visit and subscribe to the SeeWhy RSS blog feed at http://websiteconversion.blogspot.com, and follow SeeWhy on Twitter at @webconversion.
Additional Resources
BlueHornet Networks
SeeWhy
About SeeWhy
SeeWhy delivers breakthrough improvements in website conversion through continuous analysis of individual visitors and proactively optimizes real-time actions. Powered by a unique next generation event processing architecture, the SeeWhy suite of real-time web analytic applications is delivered "on-demand." Remarketing to abandoned visitors using the SeeWhy Abandonment Tracker service converts up to 50 percent of visitors that had abandoned their shopping carts, online forms, applications and registrations. This service provides one of the highest and most easily attainable ROI's of any online marketing initiative.
SeeWhy is a Red Herring Top 100 Company, has been named a Global Innovator by Guidewire Group and was highlighted as a cool company by Gartner, Inc. SeeWhy, Inc. was incorporated in 2003 and is headquartered in Andover, MA. More information can be found at http://www.seewhy.com/.
SeeWhy, the SeeWhy logo and SeeWhy Abandonment Tracker Free are trademarks of SeeWhy, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
BlueHornet Networks Announces New Pay-for-Performance Email Solution for Retailers
Introduces new email marketing platform at the DMA09 Conference & Exhibition
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MINNEAPOLIS, Oct. 15, 2009 - BlueHornet Networks, Inc., a leading provider of email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), announced a new pay-for-performance email marketing solution designed exclusively for retailers. The new offering, which represents the most advanced version of BlueHornet's flagship eMarketing Suite (eMS) to date, is called eMS Commerce Optimizer. It is designed to help retailers drive incremental online and in-store revenue streams through retail-specific features, lifecycle email messaging techniques, and consulting services.
BlueHornet will feature its new email marketing platform at the DMA09 Conference & Exhibition in booth #3125. DMA09 is being held Oct. 17-22 at the San Diego Convention Center in San Diego, Calif.
eMS Commerce Optimizer is priced with the retail marketer in mind. Pay-for-performance options protect retailers from over paying for underperforming campaigns or emails that are affected by seasonal fluctuations and other factors that might impact profits. eMS Commerce Optimizer also offers retailers an option to pay in advance for a customized package of emails and services. By taking advantage of this pre-paid bundled option, retailers can avoid budgeting challenges associated with standard cost per thousand (CPM) pricing.
eMS Commerce Optimizer combines these business advantages with a rich set of retail-specific, email marketing features, including:
- Built-in data segmentation - offers marketers access to commerce and web behavior data so that they can use email to target customers by variables, such as customer lifetime value, purchase frequency, purchase recency, cart abandonment and more.
- "Snapshot in time" customer segment reporting - enables retailers to chart customer activity by demographic to optimize campaigns.
- Transactional messaging - delivers automated, trackable HTML purchase confirmations and other transaction-related emails that can be edited on the fly.
- ROI tracking - reports e-commerce revenue generated from an email campaign so retailers can evaluate results and make more informed business decisions.
- Enhanced dynamic content capabilities - includes dynamic content features so retailers with large product lines can upload, append or edit numerous dynamic content elements at once.
"Email sits solidly among the most cost-effective ways to drive sales," said Susan Tull, vice president of marketing, BlueHornet Networks. "However, ongoing program optimization requires investment in technology and strategic resources. Marketers understand these requirements, but when faced with challenges around building a business case for greater investment in their email program, they've instead opted to negotiate for the lowest CPM possible. eMS Commerce Optimizer helps retail marketers build a strong business case for success."
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call +1 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. BlueHornet is a registered trademark of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
BlueHornet Networks to Exhibit at ad:tech Chicago 2009
Exhibition and conference are being held September 1-2 at the Navy Pier in Chicago, Illinois.
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MINNEAPOLIS, August 31, 2009 - BlueHornet Networks, Inc., a leading provider of permission-based email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), will exhibit at ad:tech Chicago 2009. The exhibition and conference are being held September 1-2 at the Navy Pier in Chicago, Illinois. In booth #7, BlueHornet experts will feature their email marketing solution and showcase success-proven, lifecycle messaging strategies and tactics.
Lifecycle messaging is a campaign management approach that uses strategy and technology to deliver highly targeted email campaigns that evolve as customers' preferences and behaviors change over time. Using BlueHornet's lifecycle messaging strategies and tools, online marketers can create greater messaging personalization and relevance, drive incremental revenue, reward customer loyalty, and achieve better results while sending fewer emails.
ad:tech Chicago is a two-day, interactive advertising and technology exhibition and conference. More information about ad:tech Chicago can be found at ad-tech.com/chicago.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S. as well as Brazil, China, England, Germany, Ireland, Japan, Luxembourg and Taiwan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. BlueHornet is a registered trademark of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
Digital River Introduces Mobile Commerce Offering
E-commerce storefront tailors shopper experience for PC and mobile browsers
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MINNEAPOLIS, June 16, 2009 - Digital River, Inc. (NASDAQ:DRIV), a leading provider of global e-commerce services, introduced a new mobile commerce offering that includes a smart online storefront. Designed with built-in logic, the smart e-storefront automatically tailors its display and payment options for PC computers or mobile devices - all while creating a seamless and user-friendly experience for the high-tech shopper. With this added flexibility, online merchants can provide a better customer experience, reaching shoppers when and where it is most convenient for them.
"Now, through a single e-commerce storefront, merchants can open up their businesses to the online market and reach customers via both PC's and mobile devices," said Joel Ronning, Digital River's CEO. "By adding m-commerce capabilities to our already proven e-commerce platform, we can help online merchants enter and test the mobile market, and expand their revenue opportunities without extra start-up and maintenance costs. We plan to continue to expand our mobile commerce capabilities to help our clients be even more competitive in the mobile marketplace."
Digital River's new m-commerce solution is ideal for software publishers interested in selling mobile versions of existing products as well as companies that want to enter the mobile market or meet the demands of a growing base of mobile shoppers. The solution supports PayPal Mobile in addition to Digital River's existing suite of payment options, which includes credit and debit card processing, online banking and wire transfers. This diverse selection of payment methods allows merchants to drive conversion rates and provide a more mobile-friendly environment for shoppers.
To complement this new mobile commerce offering, Digital River's email marketing service provider, BlueHornet, offers a solution that allows marketers to optimize their emails to ensure that the messages render properly for over 85% of the global mobile market. The solution supports all major mobile operating systems including, BlackBerry®, Symbian OS™, Microsoft® Windows Mobile®, Apple® iPhone™ OS and others.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S. as well as Brazil, China, England, Germany, Ireland, Japan, Luxembourg and Taiwan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
BlueHornet Networks Wins New Email Marketing Clients
Provides email services for TomTom and Fresh & Easy Neighborhood Market
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MINNEAPOLIS, June 12, 2009 - BlueHornet Networks, Inc., a leading provider of email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), recently signed agreements with two new clients. The new clients include TomTom, Inc., the world's leading provider of navigation solutions, and Fresh & Easy Neighborhood Market, a neighborhood-sized store providing high-quality foods and top name brands at budget prices.
These companies are using BlueHornet's flagship eMarketing Suite Enterprise (eMS) and account management services to more deeply engage with their customers and optimize their email campaigns. By leveraging the extensive knowledge of BlueHornet's account managers and the high-end functionality of BlueHornet's eMS, clients can implement lifecycle messaging tactics and create highly targeted email marketing programs that evolve through the customer lifecycle.
"BlueHornet's intuitive email marketing application and account management team work together to assist new partners through every stage of executing successful email marketing campaigns," said Gerry Widmer, director of client services. "Beginning with strategy and implementation, and ending with results analysis, our expert team strives to help clients optimize their campaigns and realize increased conversion rates."
"When customers said they wanted fresh&easy™ emails offering our latest news and offers, we turned to BlueHornet to help launch our Friends of fresh&easy email program," said Gary Turner, digital media manager at Fresh & Easy Neighborhood Market. "BlueHornet is a great fit for our business. The company helps us listen to and engage with our most loyal customers while offering strategic insight and increasing the value of our efforts."
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S. as well as Brazil, China, England, Germany, Ireland, Japan, Luxembourg and Taiwan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River and BlueHornet are trademarks or registered trademarks of Digital River, Inc. or its affiliates. All other company and product names are trademarks, registrations or copyrights of their respective owners.
BlueHornet Selected as 2009 ClickZ Marketing Excellence Award Finalist
Company nominated in the Email Marketing Tool category
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MINNEAPOLIS, May 26, 2009 - BlueHornet Networks, Inc., a wholly owned subsidiary of Digital River, Inc. (NASDAQ: DRIV), and a leading provider of permission-based email marketing solutions, is one of three email service providers nominated for a ClickZ Marketing Excellence Award in the Email Marketing Tool category. The category is comprised of companies whose products or services help marketers optimize email marketing campaigns or integrate email marketing with other marketing channels.
Finalists were selected by ClickZ editorial staff. A winner will be chosen by a panel of industry practitioners and announced June 2, 2009. Finalists can be found at http://www.clickz.com/awards.
"BlueHornet has developed email marketing solutions that simplify the marketer's ability to identify new revenue opportunities and execute targeted campaigns," said Gerry Widmer, vice president of operations and client services for BlueHornet. "We are honored to be recognized among best-of-breed solutions by the editors of ClickZ."
ClickZ.com, part of Incisive Media, is one of the industry's resources for interactive marketing news, advice and stats. The ClickZ Marketing Excellence Awards recognize the technologies and companies that make a positive difference in the online marketing industry.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S. as well as Brazil, China, England, Germany, Ireland, Japan, Luxembourg and Taiwan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. BlueHornet is a registered trademark of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
Digital River to Exhibit at ad:tech San Francisco 2009
Conference exhibits feature Digital River's branded e-marketing services
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MINNEAPOLIS, April 21, 2009 - Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, will exhibit at ad:tech San Francisco 2009. The exhibition and conference is being held April 21 - 22, 2009, at the Moscone Center in San Francisco, Calif. At the conference, Digital River will host exhibit booths featuring two of its branded e-marketing services, including the DirectTrack® affiliate management platform in booth #1360 and the BlueHornet® email marketing solution in booth #2154.
ad:tech San Francisco is a two-day, interactive advertising and technology exhibition and conference. More information about ad:tech San Francisco can be found at http://www.ad-tech.com/sf/.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S. as well as Brazil, China, England, Germany, Ireland, Japan, Luxembourg and Taiwan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River and DirectTrack are registered trademarks of Digital River, Inc. BlueHornet is a registered trademark of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
Digital River to Participate at eTail West 2009
Conference exhibits feature its email marketing and global online payment solutions
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MINNEAPOLIS, Feb. 19, 2009 — Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced that it will speak and exhibit at eTail West 2009. During the conference, Digital River will be represented by its business units BlueHornet Networks, a leading provider of email marketing solutions, and Netgiro Systems, a leading global payment service provider. The event takes place Feb. 23 - 26, at the JW Marriott Desert Ridge in Phoenix, Ariz.
In booth #23, Digital River will feature BlueHornet's email marketing solution, including its SureSegments™ advanced segmentation database. SureSegments allows marketers to easily combine data from multiple online and offline channels to identify their most profitable customers and send email messages based on a variety of criteria, including lifetime value, purchase recency and frequency, cart abandonment, cross-sell recommendations and more. Additionally, a representative from BlueHornet will moderate the Multi-Channel Marketing and Integration track of the conference.
In booth #24, Digital River will showcase a variety of global online payment processing services from its business unit Netgiro Systems. Representatives from Netgiro will demonstrate how optimizing an online payment program and adding alternative payment methods to an e-commerce site can help e-tailers increase online sales. Netgiro also will participate in a panel discussion titled, "Discovering the Intricacies of Payment Methodologies in the Online Space."
The eTail conference provides attendees with information on strategies to fine-tune retail enterprises, and drive loyalty and incremental revenue growth. For more information visit, www.etail2009.com
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Stockholm, Sweden; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark and SureSegments is a trademark of Digital River, Inc. or its affiliates. All other company and product names are trademarks, registrations or copyrights of their respective owners.
BlueHornet Networks Wins New Email Marketing Clients
Provides email services for Perry Ellis, Phoenix Footwear, No Fear, Red Stamp and Memeo
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November 21, 2008 - Digital River, Inc. (NASDAQ:DRIV), a leading provider of global e-commerce solutions, announced it has signed agreements with several new clients, including Perry Ellis International, Phoenix Footwear Group, Inc., No Fear, Red Stamp Cards, LLC and Memeo, Inc. Using BlueHornet's flagship email marketing application, eMarketing Suite, these companies are finding new, more personal ways to stay actively involved with their customers as their customers' needs and purchase preferences change over time.
BlueHornet's email segmentation capabilities continue to attract online retailers who rely on targeted, relevant messaging to drive greater sales. "The segmentation tools in BlueHornet's eMarketing Suite enable us to send targeted emails geared to the customer lifecycle," said Eric King, director of e-commerce for Phoenix Footwear, a multi-brand footwear and accessories company. "BlueHornet's automated segmentation and Smart List™ capabilities allow us to reach customers on a more personal level and keep our brand top-of-mind when they're ready to purchase. In addition, BlueHornet's new advanced reporting functionality helps us analyze customer data and adjust our tactics to target customers with the greatest lifetime value."
"In tough economic times, retail marketers are challenged to do more with less," said Tim Marusich, BlueHornet's vice president and general manager. "Most marketers recognize that it is more cost effective to generate incremental revenue from existing customers rather than acquire new customers. They also understand that the best way to reach existing customers is to generate personalized, relevant email messages, which can be a difficult task without the proper tools and strategy. BlueHornet's eMarketing Suite is designed to make the marketers' job easier and ultimately help them increase revenue and retention by ensuring that their email messages automatically evolve along with changes in customer preferences."
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Stockholm, Sweden; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River, BlueHornet, DirectTrack and KeywordMax, are registered trademarks and oneNetworkDirect is a trademark of Digital River, Inc. or its affiliates. All other company and product names are trademarks, registrations or copyrights of their respective owners.
Digital River to Exhibit at ad:tech New York 2008 Conference & Exhibition
Exhibit booths will feature e-marketing tools and services from BlueHornet Networks and Direct Response Technologies
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MINNEAPOLIS, Oct. 31, 2008 - Digital River, Inc. (NASDAQ:DRIV), a leading provider of global e-commerce solutions, announced that the company will exhibit at the ad:tech New York 2008 Conference & Exhibition. During the event Digital River will be represented by its e-marketing business units, BlueHornet Networks, Inc. and Direct Response Technologies. The event takes place Nov. 3-6, 2008, at the New York Hilton in New York, New York.
In booth #2820, BlueHornet Networks, a leading provider of email marketing solutions, will feature its lifecycle messaging tools and strategies. Lifecycle messaging is a campaign management approach that uses strategy and technology to deliver highly targeted email campaigns that evolve as customers' preferences and behaviors change. By using BlueHornet's lifecycle messaging, online marketers can deliver more personalized and relevant email messages, drive incremental revenue, reward customer loyalty and achieve better results.
Direct Response Technologies, a leading provider of affiliate technology and e-marketing solutions, will exhibit at the conference in booth # 832. The booth will feature a variety of online direct marketing tools and services, including the DirectTrack® affiliate management platform, the KeywordMax® paid search bid management tool and the DirectLeads® lead generation network. These tools and services are designed to help online marketers, including merchants, advertising agencies and advertising networks, manage and implement affiliate marketing programs, search-engine bid management campaigns, as well as rich-media, ad-serving and email delivery capabilities. The solutions, which are privately branded and fully translatable, allow online marketers to convey a seamless brand message to affiliates as well as perform real-time tracking, reporting and ROI statistics in the affiliate's native currency.
ad:tech New York is an exhibition and conference dedicated to interactive advertising and marketing technologies, such as Internet marketing, search-engine marketing, email marketing, mobile marketing and e-commerce. More information about ad:tech New York is available at http://www.ad-tech.com/ny/.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Stockholm, Sweden; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River, BlueHornet, DirectTrack and KeywordMax, are registered trademarks and oneNetworkDirect is a trademark of Digital River, Inc. or its affiliates. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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