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Email Marketing Do's and Don'ts
Staying on top of what's going on in the industry is something that's on every Hornet's daily task list. So we've put together a collection of "do's and don'ts" for you, based on some of the more interesting industry statistics we've come across this month:
Do: Stay Out of Trouble with ISPs by Respecting Your Subscribers
According to a recent survey by Return Path, the number of consumers who are reporting opt-in email as spam to their ISP is up from 23.4% at the end of 2004 to nearly 34% at the end of 2005. The top reasons cited for the increase are lack of content relevancy and ratcheting up frequency beyond subscriber expectations.
Don't: Commit These Four Consumer Pet Peeves
According to a new Hostway survey, 70% of consumers said they would not purchase from websites that committed these pet peeves: pop-up advertising, registration log-on pages, software installation, and slow-loading pages.
Do: Use Email to Promote Online Sale Events
Here's powerful evidence citing how effective email is when driving traffic to an online sale. In a recent Email Insider report by Bill McCloskey, of Email Data Source, Inc., retailers who used email to promote post-holiday sales saw traffic increases of up to 700% above pre-holiday numbers.
Don't: Wait to Start Your Online Loyalty Program
According to the National Retail Federation, shoppers who said they were long-term loyal customers decreased from 83.8 percent in 2005 to only 77.2 percent in 2006. Click here to learn more, including the information consumers are most willing to share with retailers.
Do: Request a BlueHornet Demo
Why request a BlueHornet demo today? Let me say with confidence that BlueHornet offers the industry's leading technology backed by a level of personal service that you simply won't find anywhere else. To see for yourself why BlueHornet is the email marketing partner chosen by so many of today's leading brands, click here to request a demo now.
Do you have some do's and don'ts to share? I'd love to hear them and share them with the team.
Sincerely,
Tim Marusich
Vice President, General Manager, and Chief Spam Cop
BlueHornet Networks, Inc.
Tim@bluehornet.com |
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