Achieve Better Response and Conversion Rates with Email Optimization from BlueHornet
	Benchmarking: We’ll help you understand your current email response rates, establishing an accurate baseline by which to measure improvements. Deliverability: Unoptimized email messages are more likely to be blocked or trigger spam filters. Database Segmentation: Your messages must be relevant to get a response from subscribers. We’ll get you to relevance faster with advanced database segmentation techniques and dynamic content personalization. Landing Page Performance: When customers and subscribers click through from your emails, make sure you take them to the right place to close the sale. Multivariate Split Testing: Test multiple versions of your emails on a sample of subscribers, then send your control message to the rest of your database.

One of eMarketing’s biggest benefits is the ability to easily optimize campaigns. With BlueHornet’s email optimization services, you’ll help your clients deliver the right message to the right people at the right time.

BlueHornet offers comprehensive email optimization services that you can leverage to achieve better response rates and increase ROI.

Our approach combines years of industry mindshare with systematic empirical testing. We’ll consider all the variables that may affect your clients’ email campaigns, including:

• Offers
• Subject lines
• Copy, including headlines, link placement and short vs. long emails
• Images, including placement, size and format
• Rich media, HTML and text
• Landing pages

Improve Conversion
Because testing and analysis are the only ways to really know which marketing techniques resonate with your target audience, email optimization is the best way to improve response and conversion rates.

Enhance Deliverability
Plus, in light of today’s stringent spam filtering and mail blocking technologies, email optimization now provides another critical advantage: a way to make sure more emails make it to the subscriber’s inbox. We can test your emails to see whether they’re likely to trigger filters, and we’ll make appropriate recommendations to help improve your deliverability.

To learn more about or email optimization services, contact your BlueHornet account representative or click here and we'll contact you.