Email Marketing Best Practices Archive

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Sender ID Email Authentication
MSN recently implemented phase one of its Sender ID authentication process. BlueHornet has been anticipating Sender ID implementation, and we fully support Microsoft's efforts to reduce unsolicited emails to their users... Read More

Building a List -- The Right Way to Build Your List
So you want to build an email marketing program, but you don't yet have a strong database of subscribers. What should you do? Read More

An Email Marketer's Call to Action for 2008
As you look ahead to 2008 for new opportunities to improve your email marketing efforts, we encourage you to look back for a minute, as well. Remember the “email is a courtship” metaphor and “one-to-one” techniques espoused by Seth Godin and others? Even as far back as 1999, those ideas resonated strongly with all of us because they were dead-on. Jump ahead to 2008, and it’s pretty obvious that marketers have failed to realize the potential in offering true relationship email marketing to customers.  Read More

The Standard Components of an Email
If you're comfortable with the success of your existing email marketing program, give our list of standard email components a quick review for affirmation that you're on the right track. But if you're like most email marketers, you may find some room for improvement...Read More

Email Optimization Services
One of eMarketing’s biggest benefits is the ability to easily optimize campaigns. With BlueHornet’s email optimization services, you’ll help your clients deliver the right message to the right people at the right time... Read More

Frank Talk about Blacklists and Whitelists
Is an Email Service Provider (ESP) trying to win your business by saying that their company's "whitelisted" status is the key to your email deliverability? If so, we respectfully submit the following facts for your consideration... Read More

Establishing a Frequency
Deciding how often to email subscribers is a bit like deciding how often to ask someone out a date. Send too many emails and your subscribers may get annoyed and opt out (or ditch you). Send too few emails and they may forget about you (and ditch you). The ease of opting out makes the question of frequency one of the most important strategic email marketing decisions you can make... Read More