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Customer Feedback |
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We had great success with the "midnight sale" campaign; thanks for the suggestion!
The campaign generated over $20k in revenue. In fact, 64% of our business came during the hours when the promotion was effective (compared to our average of 25%). Total revenue for the day was 173% higher than the same day last year.
We now have one more tool in our arsenal to drive business in the future.
--Major apparel retailer |
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Even the most seasoned marketers will tell you that the best way to achieve consistently high results is to keep informed about new email marketing strategies. Does this mean you should embrace every initiative someone predicts will be "the next big thing" in email marketing? Probably not.
BlueHornet has worked hard to establish and uphold our reputation as the email service provider who provides "the knowledge behind the technology" to busy online retailers. So yes, we'll make sure you hear about new email marketing strategies and tactics. But more importantly, we'll do our homework first, cutting through any rhetoric or hearsay, giving you our candid opinion, and helping you evaluate whether an initiative makes sense for your needs and big-picture online marketing objectives.
BlueHornet's expert account management team is available as part of a full-service or collaborative service agreement. Or, you can tap into our team's knowledge on an ad-hoc basis to receive personal engagement on key areas of email marketing strategy, including:
- List acquisition and hygiene
- Lifecycle messaging programs
- Viral and interactive email marketing campaigns
- Segmentation strategy
- Deliverability audits and recommendations
- Best practice information
- Creative guidelines for HTML templates
- Copywriting
- Custom development
It's true that everybody loves BlueHornet account managers. But our entire team works together to produce a steady stream of email marketing strategy and best practice information that we provide every BlueHornet client through these engaging venues:
- Monthly training courses that include strategic marketing recommendations and how-to information
- Case studies, whitepapers, and email marketing success stories
- Client-only quarterly best practice webcasts
- Email marketing strategy articles written by our team of experts, delivered monthly via eMarket Share, BlueHornet's client-only newsletter
- The annual BlueHornet User Forum, where keynote speakers, industry experts, fellow BlueHornet users, and our own team gather in a resort setting to share email marketing strategy, case studies, new eMS features, and more
- Special BlueHornet discounts on industry events that deliver email marketing strategy and other information relevant to online marketing
- "Notes from the field" reports on BlueHornet representation at professional organization meetings and industry insider-only functions
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