BlueHornet Strategic Services
Optimizing engagement and deliverability across your email channel is becoming increasingly complex. It’s no longer sufficient to focus solely on your subscribers’ preferences and behaviors; now, you also need to understand how to leverage emerging channels like mobile and social media. If you’re one of many email marketers wondering how to handle everything with limited internal resources and budget challenges, we’re here to help.
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Your Challenge: |
Targeting & Segmentation |
Driving Sales |
Response & Reputation Optimization |
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Our Solution: |
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• Touch plan development
• Welcome campaigns
• Preference Centers
• Segment optimization
• Reactivation
• Creative services
• Event-triggered / recurring campaigns |
• Data analysis
• Integration management
• Offer testing and optimization
• Abandonment/Remarketing
• Revenue tracking
• Transactional messaging
• Holiday/seasonal campaigns
• Dynamic content |
• List scrub
• Acquisition audit
• Creative optimization
• Message throttling
• Preference Centers
• Block/blacklist monitoring
• CAN-SPAM updates
• IP whitelisting |
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Account Audits
Our most successful strategic marketing engagements start with an account audit. Our strategy team will holistically evaluate your email program and provide you with baseline performance metrics for similar industry verticals. We can then provide recommendations for improvements and specific strategies targeted to address marketers’ most common needs and challenges.
Lifecycle Messaging Strategy
You know you need to develop a plan for sending the right message to the right subscriber at every stage of the customer lifecycle. Now, let us help you move from theory to practice. Our strategic services team can help you develop an automated and optimized lifecycle messaging roadmap to follow.
Commerce Strategy
BlueHornet’s strategic engagements for commerce optimization are focused on helping you understand how to combine your email preference data with commerce and behavioral data to send more relevant and timely emails to subscribers.
Deliverability Strategy
Whatever your deliverability challenges may be, our experts will work closely with you to create a strategy tailored to your needs. There is no magic bullet for great deliverability, but a strategic engagement will ensure you have the best chance for long term success, and when an unforeseen problem occurs, you’ll be in good hands to resolve it quickly and effectively.
