House of Blues wanted to publicize their new partnership with the Molson Amphitheatre, and drive more newsletter subscribers. Built around our refer-a-friend technology, BlueHornet devised a viral contest designed to meet these goals, and provided everything from the initial concepts and flowcharts to the finished emails and microsite.
The initial email described the contest, a combination of referring friends and answering trivia questions, and drove subscribers to a landing page that utilized BlueHornet's refer-a-friend program. Contestants could later check the status of their referrals on a dynamically-generated contest page that displayed their progress.
