| • | Permission-Based Customer Acquisition and Data Collection |
| • | Non-Technical List Management Tools |
| • | Double Opt-In Subscription Confirmation |
| • | CAN-SPAM Compliance Features |
| • | Viral Marketing Capabilities, including trackable forward-to-a-friend, refer-a-friend, and invite programs |
| • | Time-Release and Event-Triggered Messaging |
| • | Trackable HTML Transactional Messages |
| • | Custom Fields and Personalization |
| • | Dynamic Content and Smart Lists™ |
| • | A/B Testing |
| • | APIs for Data Management & Integration |
| • | Web Analytics Integration |
| • | Robust Reporting, including Cross-Campaign Comparisons |
| • | Revenue Tracking |
| • | Sub-Accounts |
| • | Template, Image, and Footer Libraries |
| • | Rich-Text HTML Editing |
| • | Built-In HTML Design Consultant |
BlueHornet's eMarketing Suite Enterprise (eMS Enterprise) is our flagship permission email marketing application. But more than that, eMS serves as the core around which the entire BlueHornet organization revolves. Its architecture has inspired many related products and services, including our suite of lifecycle messaging features, SureSegments™ advanced segmentation tools, and the SureSend™ deliverability management platform.
