BlueHornet eMarketing Suite Enterprise, Permission Email Marketing Software Application

Solutions Overview

eMarketing Suite

eMS Commerce Optimizer

Lifecycle Messaging

SureSend™

Commerce Segments

BlueHornet's Enterprise Email Marketing Application

ClickZ Marketing Excellence Award 2009 Finalist

It's down to BlueHornet's eMS solution and two other ESPs for the prestigious ClickZ Marketing Excellence Award!

View the ClickZ nominations here.

BlueHornet's eMarketing Suite Enterprise (eMS Enterprise) is our flagship permission email marketing application. But more than that, eMS serves as the core around which the entire BlueHornet organization revolves. Its architecture has inspired many related email marketing products and services, including our suite of lifecycle messaging features, SureSegments™ advanced marketing segmentation tools, and the SureSend™ deliverability management platform.

An Infrastructure You Can Trust
eMS Enterprise application operates from a state of the art Oracle 10G database and currently sends about 30 million emails a day, making BlueHornet the choice for companies that require an enterprise-level email sending tool with consistently high uptime, reliability, and scalability. As a division of global e-commerce leader Digital River (NASDAQ: DRIV), BlueHornet boasts a world-class infrastructure in globally positioned SOX and ISO-9000 compliant redundant datacenters that we own, manage, and staff. These are supported by an expert technical team, offering 24/7/365 email marketing software tech support.

A Global Footprint
Every day, over 4,000 of the world's top brands rely on eMS Enterprise to market to customers in countries around the globe, including China, Japan, Australia, Germany, the UK, and Brazil, in languages as diverse as Korean, Dutch, and Portuguese.

eMS Enterprise Evolves With You
eMS Enterprise's rapid release cycle facilitates continual enhancement of features and functionality to ensure that the BlueHornet application continues to lead the charge in email marketing capabilities that meet the needs of the world's best online retailers.

Standard eMarketing Features:

•	Permission-Based Customer Acquisition and Email Marketing Data Collection
•	Non-Technical List Management Tools
•	Double Opt-In Subscription Confirmation
•	CAN-SPAM Compliance Features
•	Viral Marketing Capabilities, including trackable forward-to-a-friend, refer-a-friend, and invite programs
•	Time-Release and Event-Triggered Email Messaging
•	Trackable HTML Transactional Messages
•	Custom Fields and Personalization

•	Dynamic Content and Smart Lists™
•	A/B Testing
•	APIs for Data Management & Integration
•	Web Analytics Integration
•	Robust Reporting, including Cross-Campaign Comparisons
•	Revenue Tracking
•	Sub-Accounts
•	Template, Image, and Footer Libraries
•	Rich-Text HTML Editing
•	Built-In HTML Design Consultant