BlueHornet Lifecycle Email Marketing Solutions and Advertising Services

Solutions Overview

eMarketing Suite

eMS Commerce Optimizer

Lifecycle Messaging

SureSend™

Commerce Segments

Lifecycle Email Marketing Solutions by BlueHornet

Lifecycle email marketing programs match the best marketing messages to the relationship lifecycle customers have with your brand. Because the lifecycle messaging campaign changes for each email recipient based on their level of engagement, purchases, and behavior over time, it's the clearest path to every email marketer's nirvana — relevance.

Lifecycle Messaging Components in BlueHornet's eMarketing Suite

Lifecycle Feature

Automated

Built In

BlueHornet Dynamic Segments

Clicker Groups

Event-Triggered Deployment

Recurring Messages

Click-Overlay Reporting

Transactional Messaging

Remarketing Recommendations

Remote Segments

Localized time zones
("follow the sun" sending times)

	The Value of Lifecycle Messaging

	According to JupiterResearch, targeted email campaigns that reflect customers' website behavior and email engagement will achieve four times better results than untargeted email blasts. Key components of lifecycle email messaging can, and should, be used by every email marketer. But the best candidates for a comprehensive and targeted lifecycle email marketing strategy are online retailers looking to leverage commerce data to drive incremental revenue. Join the lifecycle email marketing experts from BlueHornet to learn which five components of lifecycle marketing messaging you should focus on to achieve the greatest success.

Greater Customer Insight: Centralized Data Storage
In the past, email service providers have struggled with a critical component of effective lifecycle messaging: Having a place to warehouse and manage multiple data sources. Failing to do this limits the marketer's ability to get a complete picture of customers' interaction with their brand.

BlueHornet's central data warehouse provides you the customer insight that is the foundation of effective lifecycle messaging campaigns.

Greater Access: Actionable Data
Data warehousing organizations and web analytics companies have promised lifecycle capabilities, but marketers find it tricky to use that marketing data when they can't easily get it from the warehouse to the email sending tool in an actionable format.

We build integration pipelines that put the email data you need, segmented the way you need it, into our eMarketing Suite (eMS).

Greater Adoption: Ease and Automation
BlueHornet specializes in making it easy for online retailers to create multi-stage email campaigns that begin with customer acquisition and evolve through the customer lifecycle to encourage conversion, drive greater purchase frequency, and increase lifetime value. Ease and automation means our lifecycle messaging features are used more often by more marketers.

We've determined which components of successful lifecycle messaging programs produce the greatest results, we've automated those components, and we've built them into eMS.

Automated lifecycle messaging features are built in to eMS, putting more time back into the hands of busy email marketers.